OK, so here’s the deal: If you’re considering buying this book, if you’re a wanna-be hip-hop artist, DJ, if you have a band or have a desire to be in the music business, you should read this book. It’s not the definitive book about the “music business,” however, this book may reveal numerous marketing strategies and provide you a key to unlock the marketing ideas you need to capitalize on your music and your creativity.

A variety of topics are addressed including; demographic and psychographic segmentation, establishing a business entity a team, a digital hub, Google Search Console, data / analytics and taxes. The content also provides strategies and methodologies for publicity, blogging and branding, funding, booking and marketing shows, making money with merch, releasing a single, social media, and networking.

Additionally, the authors have highlighted numerous revenue streams facilitated through organizations in which a ‘creative’ (artist, band or brand) should register – in an effort to not leave money on the table.

Although many music business publications, online articles, YouTube instructional videos, and online/in person courses exist, there seemed to be a void in putting all of these components into one comprehensive resource. The purpose of the book is to provide insight and focus on key strategies in crafting, establishing, and building a brand encompassing various entertainment marketing techniques.

If we have your attention and interest, click here to BUY THE BOOK