Second Edition
Marketing is not optional.
It's the job.
A no-fluff playbook for artists, managers, and students who want real strategy — not theory — for turning creativity into traction.
- By Kent Anderson & Jerry Brindisi
- Foreword by working music industry professionals
- Used in college classrooms nationwide
Field Notes
If you’re a hip-hop artist, DJ, in a band, or aspiring for a career in the music business — this book is for you. It’s not the ultimate textbook on the music industry, but it’s packed with practical marketing strategies and real-world tools you can use right now.
This is the Second Edition — fully updated and revised — with insights into how to claim every dollar you’re owed, from copyright registrations to streaming royalties.
We break down what matters: audience targeting, being your own best publicist, optimizing Google, crushing your single release strategy, getting paid from live gigs, tracking data that actually means something — and yes, even taxes.
Inside the Book
Table of Contents
A real sequence, built to be worked through — not a reference to skim.