Marketing is not optional.

"The real keys to success are drive and determination. You need to be willing to walk through walls to get to where you need to go and not get discouraged."— Don Passman, entertainment attorney & author of Everything You Need to Know About the Music Business
"I'd been trying to transition from the streets to the music business, but I would make demos and then quit for six months. I started to realize that I couldn't be successful until I let the street life go." — Jay-Z
"I turned down deals that would have set my family up for life. But I knew if I took them, I'd be giving away my future for my present." — Chance the Rapper