Marketing is not
optional.
It's the job.
A no-fluff playbook for artists, managers, and students
who want real strategy — not theory — for turning creativity
into traction.
This is a title
By Kent Anderson & Jerry Brindisi • Contributions from working music industry professionals • Used in college classrooms worldwide
We break down what matters: audience targeting,
being your own best publicist, optimizing Google,
crushing your single release strategy, getting paid
from live gigs, tracking data that actually means
something — and yes, even taxes.
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“I'd been trying to transition from the streets to the music business, but I would make demos and then quit for six months. I started to realize that I couldn't be successful until I let the street life go.”
Jay-Z
“The real keys to success are drive and determination. You need to be willing to walk through walls to get to where you need to go and not get discouraged.”
Donald S. Passman / Author & Lawyer
“I turned down deals that would have set my family up for life. But I knew if I took them, I'd be giving away my future for my present.”
Chance the Rapper
Straight talk about the music business
Jerry Brindisi Wins 2025 Music Business Educator of the Year
Co-author Jerry Brindisi was honored by the Music Business Association at the Bizzy Awards for his work preparing the next generation of music industry leaders at Columbia College Chicago."
The New C Sharp Consulting Website Is Live
C Sharp Consulting has a fresh new site — plus a very exciting roster addition: ROB MATHES / Composer, arranger, and Music Director for the world's most iconic artists.
Inside the Session at VSOP (Chicago)
A star-studded session at Chicago's VSOP Studios brought together Rob Mathes, Opal Stapels, Mike Harvey, Kent Anderson & Gerey Johnson for a project rooted in The Power Station, NYC.
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Straight from the authors