Marketing is not
optional.
It's the job.
A no-fluff playbook for artists, managers, and students
who want real strategy — not theory — for turning creativity
into traction.
This is a title
By Kent Anderson & Jerry Brindisi • Contributions from working music industry professionals • Used in college classrooms worldwide
If you're a hip-hop artist, DJ, in a band, or aspiring for a career in the
music business — this book is for you. It's not the ultimate textbook on
the music industry, but it's packed with practical marketing strategies
and real-world tools you can use right now.
This is the Second Edition — fully updated and revised — with insights
into how to claim every dollar you're owed, from copyright registrations
to streaming royalties.
We break down what matters: audience targeting,
being your own best publicist, optimizing Google,
crushing your single release strategy, getting paid
from live gigs, tracking data that actually means
something — and yes, even taxes.
01
Streaming Economics & Royalties