This is not the definitive book about the “music business,” however, this book addresses numerous marketing ideas and strategies you need to capitalize on in maximizing the exposure and value of your music and your brand.
First of all, we’ve highlighted numerous revenue streams facilitated through organizations in which you should register — in an effort to not leave money on the table. Additionally, we tackle a variety of topics including: demographic segmentation, being your own best publicist, Google Search Console, live performance, single release strategy, social media, data / analytics, and taxes.