Inside the Book

Table of Contents

This is not the definitive book about the “music business,” however, this book addresses numerous marketing ideas and strategies you need to capitalize on in maximizing the exposure and value of your music and your brand.

First of all, we’ve highlighted numerous revenue streams facilitated through organizations in which you should register — in an effort to not leave money on the table. Additionally, we tackle a variety of topics including: demographic segmentation, being your own best publicist, Google Search Console, live performance, single release strategy, social media, data / analytics, and taxes.

1996 — 55 Broad Street, NYC

1996 — 55 Broad Street, NYC

1996 — 55 Broad Street, NYC

1996 — 55 Broad Street, NYC

1996 — 55 Broad Street, NYC

1996 — 55 Broad Street, NYC

Copyright

Mechanical License

Public Performance

Performing Rights Organizations (PROs)

The Mechanical Licensing Collective (The MLC)

SoundExchange

Synchronization (Synch) License

Sample License

Terms of a License

Music Publishing

A Music Publishing Deal

Self-Administered Publishing

Publishing Administration

Songtrust

Additional Resources

The State of the Music Business

The Team

A Manager

A Booking Agent

A Tour Accountant / Tour Manager

An Entertainment Attorney

A Business Manager

A Digital Marketing Guru

A Merchandising Maven

Additional Resources

A Business Model

Business Entities

Sole Proprietorship / Partnerships

Limited Liability Company (L.L.C.)

Corporations

Copyright (Revisited)

Trademark

Patents

Raising Capital

Kickstarter

Indiegogo

Patreon

Additional Resources

Determining Your Audience

Music Genres

The Four P's of Marketing

Geotargeting

Demographics

Psychographics

Outbound vs. Inbound Marketing

Additional Resources

Understanding Publicity

How to Be Your Own Publicist

The Bio

When and How to Create a Press Release

Creating a Boilerplate

Email Marketing

The Monthly Newsletter

The Database (CRM)

Additional Resources

Asset Package

3 Types of Traffic

3 Types of Media

Content Management Systems (CMS)

Additional Resources

The Importance of Blogging

The Importance of Branding

Endorsement Deals

Sponsorship Deals

Co-Branding

Cause Marketing

The Artist Brand Profile (or Deck)

Additional Resources

What SEO Is and Why It Matters

Google Search Console

Google Analytics 4

Google AdWords

Google AdSense

Optimizing Website Content & Design

Additional Resources

A Brief History of Live Music Venues

The History of Concert Promotion

The Key Players

The Promoter & the Booking Agent

Live Event Booking

Tour Booking

Live Event Marketing

Live Streams

Additional Resources

The Value & Opportunity Merch Presents

Print on Demand

The Merch Table

Bundling Merch

Meet & Greets

Your Online Merch Store

Additional Resources

It's a Singles World

Distribution

Spotify & the Other DSPs

Listener Playlists

Spotify Editorial Playlists

Algorithmic Playlists

Collaborative Playlists

Promoting Your Single

Artwork

Spotify for Artists

Shopify for Spotify

Ticket Sales via Spotify

Canvas for Spotify

A Strategy for Spotify

Additional Resources

YouTube

TikTok

Instagram Reels

Web 3 & NFTs

Additional Resources

Project Overview

Track Listing

Credits, Metadata & Distribution

Marketing Goals & Objectives

The Target Audience / Analytics

Social Media Marketing

The Video

Publicity

Advertising

The Team

The Timeline

The Budget

A Practical Approach

Single Releases

Assessment

For Consideration

Advance Your Career

Additional Resources

Overview

Once Upon a Time

The Social Media Platforms

Like a Virgin

Imaging

Styling

Artwork

Content Definition

Re-Posts vs. Real Time Posting

Strategy

Frequency

Reach & Engagement

Advertising

The Social Media Timeline

The Dashboard

Conclusion

Additional Resources

Taxable Income

Allowable Deductions

Employee vs. Independent Contractor

Independent Contractor

Work for Hire Agreement

W-2 — Getting Paid as an Employee

W9 — Getting Paid as a Freelancer or Independent Contractor

Filing Taxes

Conclusion

Disclaimer

Conclusion

Additional Resources

Acknowledgement

Introduction

Historical Background of Music Industry Analytics

Understanding Data & Operations

Analytic Dashboards

Conclusion

Additional Resources

Building Your Network

Additional Resources

Read on if you dare. Marketing, like creating music, takes thought, planning, time, dedication, and commitment.